Home is where the work is.

Welcome to Waithe

Waithe Avenue is…

Waithe Avenue is an operations management company that specializes in empowering small businesses to embrace the transformative potential of technology.

It’s not just about adapting to change. It’s orchestrating it, ensuring that you and your company not just survive as a small business, but thrive.

69% of startups start at home.

In the first three years, over 50% of businesses are still run from home.

60% of home-based businesses have no employees

Working to find the best ways for you to work, in a way that works for you.

Embracing a virtual way to work is what prompted the creation of Waithe Avenue.

It’s not a physical space, but a state of mind. It’s about changing how we work and working smarter, not harder (or longer) to reach our goals.

The lean operation model that many home-based businesses adopt can be successful and sustainable, if business owners operate with the right structure and focus. There is a difference between “freelance” and “financially stable”, between a home office and an office at home, and between working hard and working smart. That difference is a small one.

In a world filled with “big thinking” we invite you to think small to grow big.

Make any

room

a boardroom.